Half of Irish households have canceled their TV subscriptions or streaming services in the past year in a bid to cut household spending, a new survey reveals.
An online survey of 1,002 Irish consumers conducted in early August found that the rising cost of everything, including home entertainment, is forcing people to cut back on discretionary spending.
An overwhelming majority of respondents (94%) said they were feeling the negative impact of the cost of living crisis.
The poll, commissioned by Irish broadband provider Pure Telecom, also found that many Irish households are going online to try and find deals or ways to better manage their personal finances.
The survey found that 66% of Irish households use online tools such as budgeting and cashback apps – which provide discount codes and vouchers on various goods and services – in a bid to save money. money, while 40% of respondents now use online banking to track their spending.
A majority of Irish shoppers (61%) said they now spend more time researching prices online to find the best deals.
The survey also found that people working from home or on a hybrid basis save money, with 44% of remote workers saying they save money by working from home.
Among this cohort, 69% of telecommuters reported a decrease in fuel expenses, 53% said they saved money on food purchases, and 42% of telecommuters reported saving money on expenses. of public transport. However, a quarter of remote workers said working from home or on a hybrid basis actually cost them more money.
Meanwhile, Paul Connell, CEO of Pure Telecom, said: “With inflation and the ever-increasing cost of living, we have found that almost everyone is feeling the financial pinch and most are looking for ways to tighten the purse strings.
“Our survey revealed that adults in Ireland are getting creative and many are using several online resources to ensure they are not paying a penny more than necessary.”