Flagship phones are expensive – except of course when they aren’t, which seems to be the case with the Google Pixel 7, as a price leak suggests it will undercut rival handsets considerably.
According Artem Russakovski (opens in a new tab) – the founder of Android Police – the Pixel 7 will start at $599, exactly the same starting price as the Pixel 6, and significantly less than the $799 starting price of the iPhone 14.
Given that the dollar price is apparently the same as last year, we can speculate that other currencies could be too, which could mean the Pixel 7 will start at £599 in the UK. and AU$999 in Australia.
They also claim the Pixel 7 Pro will have the same $899 starting price as its predecessor – which could mean a £849 / AU$1,299 price tag elsewhere.
From a source I trust 💯, here are the US prices for the Google Pixel 7 and Pixel 7 Pro, based on current data from Target’s systems. First up is Pixel 7, codenamed Panther, $599, available in Snow, Obsidian, and Lemongrass colors. pic.twitter.com/OqXt1qnHOLSeptember 22, 2022
These prices are apparently based on current data from Target’s systems and come from a source that Russakovskii claims to trust 100%. So it sounds pretty believable, although of course we’ll take it with a pinch of salt.
The data also mentions an October 6 pre-order date for both models, which is the same day they are announced. Google had already confirmed that date for the Pixel 7 Pro, so it’s no surprise to learn that pre-orders for the standard model will likely open around that time as well.
October 13 is listed as the ship date, although a recent leak listed October 18, and Russakovskii isn’t sure if that leak is wrong or if the Target data here is outdated.
Finally, if you pick up one of these handsets from Target itself, you’ll apparently be able to get a $100 gift card with the Pixel 7 and a $200 gift card with the Pixel 7 Pro, though it’s unclear if there are any additional eligibility requirements, beyond purchasing one of the phones.
Analysis: undercut everything
The Google Pixel 7 isn’t set to undercut the iPhone 14 — by a hefty $200 if this leak is correct — but also a lot of its other competitors.
The Samsung Galaxy S22, for example, also starts at $799 (or £769 / AU$1,249), while even the OnePlus 10T is a bit more at $649 / £629. It’s not terribly surprising – Google’s phones often undercut competition, but in a world of rising prices and inflation, it’s nice to see.
Hopefully the price will stay the same as last year outside of the US as well, but there’s no guarantee. Apple, for example, charged the same price for the iPhone 14 as the iPhone 13 in its home country, but raised prices in the UK.
If Google keeps prices relatively low, the Pixel 7 could easily be a contender for our best phones list.